Instead of delivery options being choices between a handful of generalised offerings, it could be possible to offer a series of more nuanced options that speak more directly to each individual shopper.
The data speaks for itself: flexible time-slots have always been our go-to solution.
The game is the same but the field you play on has changed dramatically, and you still have to bring money in, because selling doesn’t alway rhyme with profit.
I was amused to see that I started the year with a quote from the Nobel laureate Niels Bohr: “Prediction is very difficult, especially if it’s about the future.” No kidding, right?
Just think of the sales potential from knowing someone just had a really bad day at work, then offering them a discount on a bottle of their favourite whiskey, which can be delivered to their home within an hour.