The Global emergency sparked by the COVID-19 pandemic has reshuffled many cards in the logistics’ deck and what looked like absolute priorities before now feel somewhat less relevant.

At Home Delivery World – USA 2020, Milkman hosted a session titled: Maximum convenience or minimum cost? How to find the best balance for your brand.

Retailers expect their delivery partners to charge them more during the end-of-year peak period, but they are worried there will also be strict caps placed on volumes.

In the era of flexibility, it is the ability to choose custom-made options that drives conversions and loyalty.

The new battlefield, of course, will not be offering delivery per-se but finding the best balance between price, convenience and scalability so that the three actors of this play: shipper, carrier and user get the most from the experience.

By adding interactivity to a an already very granular tracking page, we give access to a new type of service.

Diego Morgandi, E-commerce Director of Kiko, tells our blog the story of the famous cosmetics brand and the needs that led him to choose Milkman as a partner for home deliveries.

Fear spreads panic. And panic spreads problems.

24 are the priority interventions to be operated on the last-mile, catalogued in three categories: in use, implementable in the next 1-3 years, implementable in 4+ years.

We grew up in urban spaces sectorialized to serve a Retail that, today, is developing necessities which are very different from those that are perceived as traditional.