When Last-mile delivery
is the new digital commerce battleground
Finding the right balance for every transaction between delivery cost and growing consumers’ expectations for convenience is the Holy Grail for , and
Excelling at that challenge requires close coordination between commerce and logistics and the ability to shape consumers’ behavior
Different goods, different challenges
Big & Bulky
The latest from our blog
The game is the same but the field you play on has changed dramatically, and you still have to bring money in, because selling doesn’t alway rhyme with profit.
I was amused to see that I started the year with a quote from the Nobel laureate Niels Bohr: “Prediction is very difficult, especially if it’s about the future.” No kidding, right?
Just think of the sales potential from knowing someone just had a really bad day at work, then offering them a discount on a bottle of their favourite whiskey, which can be delivered to their home within an hour.
For those retailers who survive the upheavals of 2020, there will be a desire to build resilient operational processes that can withstand future shocks and these will be AI-driven.
The Global emergency sparked by the COVID-19 pandemic has reshuffled many cards in the logistics’ deck and what looked like absolute priorities before now feel somewhat less relevant.
At Home Delivery World – USA 2020, Milkman hosted a session titled: Maximum convenience or minimum cost? How to find the best balance for your brand.