When Last-mile delivery
is the new digital commerce battleground
Finding the right balance for every transaction between delivery cost and growing consumers’ expectations for convenience is the Holy Grail for , and
Excelling at that challenge requires close coordination between commerce and logistics and the ability to shape consumers’ behavior
Different goods, different challenges
Big & Bulky
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For those retailers who survive the upheavals of 2020, there will be a desire to build resilient operational processes that can withstand future shocks and these will be AI-driven.
The Global emergency sparked by the COVID-19 pandemic has reshuffled many cards in the logistics’ deck and what looked like absolute priorities before now feel somewhat less relevant.
At Home Delivery World – USA 2020, Milkman hosted a session titled: Maximum convenience or minimum cost? How to find the best balance for your brand.
Those who spot the trouble first will be best placed to avoid it, switching to alternative suppliers before stock shortages hit the market.
Retailers expect their delivery partners to charge them more during the end-of-year peak period, but they are worried there will also be strict caps placed on volumes.
In the era of flexibility, it is the ability to choose custom-made options that drives conversions and loyalty.